Mindful Consumption: Patronage and Support to Our Public Liquor Stores

Another conference was attended, giving me a lot more to dwell on with the current political climate in this province and reviewing the insidious changes to the Saskatchewan Employment Act, and how it ultimately affects us as not just unionized employees, but all of us as workers in general. I thought I'd better start taking a firmer stand on things; to be a more conscientious opponent against all the bad things that this government is doing to strip away our crown corporations and the privatizing of other public institutions. We ended the first evening of it having a bit of a social mixer and being well entertained with a hypnotist act. On the closing of day two, a note of gratitude came to our entire group from the young lad who was our bartender the night before. He said that ever since he worked at the hotel where our conference was, we were the people who he had so far made the most tips from; this is news coming from a guy who on numerous times served that same room full of businessmen and corporate big shots who probably drank more and had a lot more money than us to spread around for gratuities, but their habit of greed prevented them from doing so. That fact gave me lots of faith that we as unionized employees are really innately out there looking out for our fellow labourers, affiliated or not. The subjects of liquor, corporate business greed and hypnosis set my mind to write about this so called trial of privatized liquor stores in the province, and the propaganda that the Wall government is trying to use to sell us on this nonsense. Given what I said in my second sentence, one thing of meaningful action I vow to do, and we all should do as well, is this:

Stop buying from the new privatized liquor stores in this province. Why?

They take profits and revenue away from being used for public services and works in the province. With that money in pure profit diverted instead to private corporations, the government then becomes further relegated to reclaim those losses through more taxation elsewhere, or else slashing funding to other aid programs and public services and amenities. The yield from the profits going to the government coffers from just Saskatoon alone is huge: one million a month from just one of the larger ones alone, according to one of the brothers from SGEU. I dread to think about how much of a loss that would be if all of a sudden every liquor store in this province became privatized.

The employees of the private stores are paid less than the unionized workers at the public liquor stores for the same labour, and I will not support an entity that is doing its part to drive a bigger wedge between the rich and the poor, and taking away from its workers the chance of having a fair living wage, despite the fact that I'd be paying about the same price (or perhaps even more in cases) for the same product at private store. If you do manage to find a cheaper price for the same product at the private store, the average overall difference is probably amounts to within the range of a dollar. However, the difference between the hourly wage non-unionized and the unionized employee is usually greater than a dollar. Why can't they then just be paid the same higher wage if the workload and product prices have little to no significant difference? There are discounts in the public liquor stores too, but just because they aren't advertised more publically in a flyer, as with the case of the private store, we are given the illusion and misconception that there aren't any discounts at all in the public liquor store. I find it to be a strange irony that the private stores can advertise alcohol "publically" while the public stores do not.

You may, for whatever reason, truly hate your current government; and may think that by not buying from the public liquor store it will be your way of "sticking it to the man!" , but think of this repercussion. The reality is that when you take that booze money from the government and instead give it as a profit to a singular (family-owned as is the case with Sobeys here) multi-billion dollar corporation, that buys and lobbies governments on their agendas without our say so, you have basically started a trend of selling off whatever personal political power that you have left as a citizen and a consumer, to a corporation who will give you sweet-bugger-all as a result of their profits, unless you are a share-holder and relying on the crap shoot that is the stock market for a dividend return from them. When all is said and done, the ultimate thing that all governments respect is a means of filling their coffers. The more means of power that a mass of citizens has to pay its government directly, the greater the chance that same government might actually listen to and think more about those masses of people rather than listening the whims of a corporation that has become too large with money: to the point where their money is greater than that of what the rest of the masses have combined.

If there is little to no difference in savings in cost for product, what about the factors of transportation: vehicle usage, fuel, and time? On a personal level, the public liquor store I use is close enough to cycle or walk to; it's convenient, more economical, and more environmentally responsible. The cost of fuel I'd be using to drive to either private liquor store from my place on either end of this town would burn up whatever savings (if any) I would have gained from the booze I bought there. In a practical sense, it's totally pointless for me to buy from the private stores here. As it is now, in Saskatoon, the two private stores are logistically located in some very out of the way spots for the majority of the population of the city, while the public stores are distributed more closely amid the majority of the residential neighbourhoods. You certainly wouldn't be buying the privately sold liquor for the fuel economy (or to save time) in Saskatoon unless you maybe lived in the far West End or in Stonebridge. I don't even have to draw out the Hamiltonian circuits or Eularian graphs to prove it. As someone who grew up rurally, it drives me crazy when people don't more accurately account and factor in for the actual fuel and time costs in the overall "savings" when getting their purchases.

I'm a frugal person, but not to the point where my saving of a few nickels and dimes supports depriving another local worker a chance for a few more dollars and protected rights and benefits if s/he were union affiliated, and only serves to take away revenues that help my community and province, and gives more power and leverage for corporations to exploit people and crawl into the hip pocket of government leaders. Buying from the public liquor stores is a direct investment into the province of Saskatchewan. Buying public ultimately serves the greater good.